FROM THE EDITOR’S DESK
JANUAR Y BRINGS the new year and the annual rite of starting over—
that is, adopting resolutions, setting goals, looking ahead. There’s no
shortage of ideas and plans to help you create the newer you; in fact,
we o;er several stories in this issue meant to do just that. Our special
health section o;ers tips on getting in shape and more, and you’ll ;nd
several recipes for healthy food in our For Your Table section.
But beyond all the great tools and resources at our ;ngertips that
we can use to meet our goals, a broader question is how we change.
That is, what’s the real key to starting a plan, staying with it past
January and ultimately changing in a real way? How do we get to the
point of “I am going to change now”?
Two friends come to mind as I think about this. Both struggled with their weight
for years and years, going on the latest fad diet for a while, then just as quickly falling
o;. But then something clicked: one has stayed thin and ;t for about a decade now, and
the other for two years. They’re both active, energetic and healthy, and look great. This
is the new them.
An insightful source to answer these questions is JD Roth, an American who helped
create a series of hit TV shows, including Extreme Weight Loss, The Biggest Loser and others. In these shows, Roth and his crew have worked with hundreds of people in truly dire
straits to help them ;nd new lives. Sure, these are extreme cases, but how these people
ignite the spark to change can inspire all of us.
“We all have the same voice in our heads, fat or thin, that talks to us all day and lots
of times cripples us with fear of ‘I can’t do it’ or ‘I don’t deserve it,’ or, my least favourite,
‘I am not good enough,’ ” says Roth. “But the one four-letter word we all need is H-O-P-E.”
His other tips: ;x what’s going on in your head to ;nd why you’ve been reluctant to
change, shake up your life by trying di;erent things and routines, and have a window and
a mirror—the former for dreams, the latter for introspection and candid self-assessment.
What better time to start than in the new year? C
is Editorial Director
of The Costco
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FROM THE MANAGING DIRECTOR’S DESK
HAPPY NEW YEAR! Did you make any resolutions? This is the time
of year when so many of us take stock of our lives and hatch plans to
reach goals that may have been on the back-burner for too long. If taking your business to new heights in ;;;; is part of your plan, Costco
can help you.
Costco works in many ways to bring value to our trade members
and contribute to their success. I’m going to focus on three: our
Member Services programme, Costco fuel stations and our Executive
Our Member Services programme o;ers a suite of essential business services at incredible value, such as credit card processing,
website development, accounting, business telecommunications,
Many trade members have a ;eet of cars or lorries as part of their business operations.
For those members, Costco fuel stations are especially meaningful. Our fuel stations o;er
Kirkland Signature™ Unleaded petrol and Kirkland Signature Premium Diesel fuel. Both
are designed to keep deposits, which diminish your car’s performance, from forming in
your engine. We o;er both fuels at famously good prices. Each time you ;ll up, you save
money, and the value of your membership increases.
For many trade members, our Executive membership upgrade makes sense. Why pay
;;; (;;;.;;, including VAT) more for a Costco membership? Because it entitles you to
deeper savings than Individual or Trade members enjoy on our Member Services, and you
earn an annual ;; Reward of up to ;;;; on most purchases you make at the warehouse. If
you spend ;;,;;;.;; per month, you will cover the cost of your annual upgrade. But if you
spend ;;,;;;.;; per month, as many Trade members do, you will receive the full ;;;;
reward. Whatever you earn back, it will be money in the bank for products and services
that you routinely buy for your business.
I sincerely hope you take full advantage of your Costco membership and we help you
meet your business goals this year. Cheers. C
is Senior Vice President of Costco
Europe and Managing Director of